The Work Behind the Results
Content, campaigns, and creative from 12+ years at fintech and high-growth companies.
Written
Thought leadership, long-form, and SEO content that turns complex topics into something people want to read.
Feature article · Realtor.com · Original reporting on haunted houses, 25,000+ views
Annual report · Morgan Stanley · Widely cited research on workplace equity and liquidity
Thought leadership · Arrived · Part of a trend-led campaign to build brand trust
Product landing page · LendingClub · Drove a 6% conversion rate
Quarterly report · Arrived · Clear, compliant updates for thousands of investors
Blog - What's Life Like in a Real Haunted House?
Social
Organic and paid social built to grow audiences and drive action, not just likes.
Paid social campaign · Willow · First campaign in a program that took paid conversion from 2% to 10%
Social brand refresh · Fondo · New visual identity and tone for organic social
Organic LinkedIn · Fondo · Customer-led creative that doubled engagement rate
Social post · Fondo · Part of a founder-led bookkeeping campaign that beat its sales goal by 15%
Instagram · Willow · Audience-targeted post for millennial women, 7% engagement rate
Paid ad · Willow · Creative behind a 5x lift in paid conversion rate
Lifecycle, nurture, and newsletter programs that move people from interested to customer.
Quarterly investor report email · Arrived · 56% open rate
Newsletter · Arrived · 4.5% click-through rate
Sales email · LendingClub · 3.5% positive reply rate
Transactional email · LendingClub · Loan application status update
Newsletter · LendingClub · 3% month-over-month subscriber growth
Product announcement email · Arrived · 6% click-through rate
Video
From YouTube to short-form social, video that builds trust and explains the product.