Building the marketing engines that help companies scale.

Growth, By Design

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Hi, I’m Ange.

I build marketing for ambitious teams that are serious about growth. After 12+ years at fintechs like Aspiration, LendingClub, and Arrived, I know how to take a fast-moving business and turn its momentum into marketing that actually scales, starting on day one, not day 91.

I’m the strategist who doesn’t stay in the strategy deck. I find a brand’s voice, figure out who it’s really for, and build the engines that connect the two: content, SEO and AEO, email, video, and paid, working as one system. I lead the teams that run it, jump right into the work myself, and have a strange talent for making legal, engineering, and sales happy to see me on a call.

More About Me

The Results

256%

lead growth

1M+‍ ‍

accounts at a seed-stage neobank

25%

higher landing page conversion rate

3.5x

organic traffic

Growth Stories

From paid-only to 256% lead growth

Rebuilding a wealth management marketplace’s marketing from the ground up, cutting cost per lead 55% and lifting paid conversion from 2% to 10%.

Building a brand from day one

How a brand journalism magazine grew leads 89% and helped a seed-stage neobank reach 1M+ accounts.

One landing page, 3x the traffic

Rebuilding a key product page around search, structure, and user goals to triple page views and lift conversions 25%.

What People Are Saying

  • “Ange was instrumental in shaping our company’s content strategy. Ange’s attention to detail, coupled with her strategic thinking, helped educate our potential clients and elevate our brand. She’s an outstanding leader who would be an asset to any content-driven organization.”

    Alejandro Chouza Sarquis, COO of Arrived

  • "Ange was a true pleasure to work with. She excelled in driving our blog content strategy, with a talent for simplifying complex concepts into clear, accessible messaging. Her leadership and keen attention to detail had a significant impact. Angela is a skilled writer and strategic thinker who would be a valuable addition to any team."

    Bret Neuman, Head of Brand at Arrived

  • "Honestly, her calm presence and big picture POV kept me sane. On top of all that, Angela can deliver winning ideas, story angles, and thoughtful opinions on almost any subject under the sun. This review would not be complete if I did not also mention her witty sense of humor which never failed to deliver the right amount of levity and laughter at all the right moments. Clearly, Angela has my highest recommendation, and I would work with her again and again and again."

    Carla Herbet, Senior Marketing Manager at LendingClub

How I Work

  • Audits, positioning, channel plans, and budgets that focus spend on what actually works. I know how to find what’s driving growth, sharpen what makes a brand different, and turn that into a plan the whole team can get behind.

  • Content, SEO and AEO, email, and paid engines built to scale, with the playbooks to run them. I understand how each channel feeds the others, and how to build marketing that compounds over time instead of starting from scratch with every campaign.

  • Campaigns, conversion optimization, and the teams and agencies that keep results coming. I know how to turn strategy into pipeline, partner with leadership, and test what resonates. I lead the people who make it happen, and I jump right in and do the work myself, whether the team is twenty people or just me.

Let’s Build Something